The Swiss luxury watchmaker has a history spanning over 170 years that has seen its timepieces land on the moon, and remains in constant pursuit of greater precision with new innovations and standards.
The Seamaster Planet Ocean Ultra Deep collection is built on the watch technology that accompanied the 2019 Mariana Trench dive that set a record for delving into Earth’s deepest places.
The US$260 Omega X Swatch MoonSwatch, a bioceramic homage to the Omega Speedmaster, was going for over US$800 within days on resale sites like StockX, thanks to savvy marketing akin to that for sneaker drops.
Crowds seen outside Swatch outlets in the city since early hours of Saturday, with some turning a quick profit by reselling the watches at a higher price.
The Swiss brand highlights a pair of models from its signature ladies’ collection, crafted with yellow gold and the watchmaker’s patented Sedna gold, and both powered by Master Chronometer-certified movements.
The Swiss brand updates its women’s watch selections with wave-embossed dials embedded with diamonds or rubies to mark the hours in the Seamaster Aqua Terra line, and a range of coloured dials for the diamond-accented Constellation Small Seconds.
The watchmaker unveils its specially developed bronze gold as well as an all-black design in new Seamaster models, creates space-age Velcro straps for the Speedmaster Moonwatch, and adds subdials to the De Ville Trésor line.
Few watches deserve the moniker ‘classic’ more than the Omega Speedmaster Moonwatch worn by Nasa’s Apollo 11 astronauts on their mission to the moon – the latest offers a significant technical upgrade but retains the original’s iconic look
The watchmaker updates its Seamaster Aqua Terra line with a refined Worldtimer design featuring a titanium-cast likeness of Earth, while also offering new dial colours with its classic men’s model.
A 10-day process takes the Swiss brand’s timepieces through a series of tests that check their performance in magnetic fields, underwater and amid changing temperatures.
The Swiss luxury watchmaker, which made its name in the 19th century with a revolutionary calibre, set another new industry standard by establishing its own testing process that checks timepieces for magnetic resistance.
The Swiss luxury watchmaker drew design inspiration for this new timepiece from the iconic watch model worn by Nasa astronauts during the first walk on the moon in 1969.