[Sponsored Article] By capitalising on the synergy between its Private, Corporate & Institutional and Commercial Banking businesses and client bases, Desmond Liu, Regional Head of Private Banking, Greater China and North Asia at Standard Chartered Bank says that it has set a target to grow assets under management from US$57 billion at the end of 2015 by US$25 billion by 2018. Liu notes that this commitment to Private Banking and Wealth Management is a critical part of the broader Bank's strategy to reposition itself for growth. A strong balance sheet and solid capital base provides a notable differentiator and allows the Bank to offer credit solutions to clients,  which according to the 2015 Capgemini Asia-Pacific Wealth Report, plays a prominent role in the portfolios of high-net-worth (HNW) individuals.