TOPIC

/ company

YouTube and YouTubers

The latest news, analysis and opinion on YouTube and YouTubers. In-depth analysis, industry insights and expert opinion.

CEO / Managing Director

Neal Mohan

CFO / Finance Director

Mary Ellen Coe (Chief Business Officer)

Industry

Internet

Website

youtube.com

Headquarters address

901 Cherry Avenue, San Bruno, California, United States

Year founded

2005

Virtual YouTuber Kizuna AI performs at a concert in Tokyo, Japan, in September 2025. Photo: Kyodo

Music

Meet Kizuna AI, the virtual YouTuber and idol selling out venues

Created in 2016, Kizuna AI is among the first modern VTubers and has more than 3 million followers on YouTube.

27 Mar 2026 - 4:10PMvideocam

100 Top Tables: Cities of Gastronomy

The young English YouTubers bringing Korean food diplomacy to Macau

Supported by

Macau Government Tourism Office

Hong Kong celebrities and icons

Profile | From TVB queen to YouTube star, how Carol ‘Dodo’ Cheng does it all

13 Mar 2026 - 8:15AMvideocam

South Korea

Average South Korean YouTuber earnings jump 25% in 4 years to US$49,000 annually

Growth accelerated after a surge in political broadcasts following 2024’s martial law decree, prompting calls for stricter tax oversight.

16 Feb 2026 - 10:50AM

Anonymous mukbang YouTuber Jane ASMR is one of the top content creators in South Korea. Photo: Facebook/Jane ASMR

Icons and Influencers

Meet Gabriella DeGasperis, the teen ‘golfluencer’ playing with famous names

After picking up clubs at the age of 2, DeGasperis turned to social media, using Instagram and YouTube to make golf more accessible and fun for viewers.

31 Jan 2026 - 6:00PM

Wellness

Japanese-American, 60, who went viral saying it’s never too late to start over

Dana Nakagawa reinvented herself as a content creator and now posts videos on starting over, decluttering and her interpretation of ikigai.

2 Feb 2026 - 1:00PMvideocam

Fame and celebrity

Oscars will move to YouTube in 2029, leaving US network ABC

Landmark deal with Google’s video giant ends a 50-year TV broadcast era and takes Hollywood’s biggest night fully online.

18 Dec 2025 - 1:57PM

The Academy Awards will stream for free worldwide on YouTube. Photo: TNS

Wellness

How to make 2026 the best year of your life? YouTuber Ali Abdaal has answers

An entrepreneur with 7.6 million followers across social media, Abdaal will share tips on subjects from careers to love at a Hong Kong talk.

29 Nov 2025 - 12:08AMvideocam

Timepieces

Jake Paul’s extravagant luxury watch collection

YouTube’s enfant terrible-turned-boxer has an outrageous watch collection that ranges from seven-figure grail pieces to a Mickey Mouse watch.

4 Nov 2025 - 6:00PM

Food and Drinks

Top Chinese chef’s YouTube cooking series stirs up buzz – and bickering

Andrew Wong of London’s two-Michelin-star A.Wong teaches the basics of Chinese cooking to home cooks, but not everyone agrees with his views.

5 Oct 2025 - 7:15AMvideocam

Andrew Wong poses in his home kitchen, the setting for his new YouTube cooking series, where he provides home cooks with the essential skills of Chinese cooking. Photo: A.Wong

Food and Drinks

Former Hong Kong TV star’s viral anime food videos are ‘a chance to be myself’

When Covid halted Lukian Wang’s acting career, she returned to Hong Kong and started making cooking videos based on anime dishes.

3 Oct 2025 - 9:22AM

Lukian Wang holds a picture of a scene from Studio Ghibli’s 2008 anime Ponyo at her home in Tsim Sha Tsui, Hong Kong. Her first viral video was of her making instant noodles inspired by food in the film. Photo: Jonathan Wong

Donald Trump

YouTube to pay US$24.5 million to settle Trump account suspension lawsuit

Trump brought the legal action against the company after his account was suspended following the US Capitol riots in January 2021.

30 Sep 2025 - 7:51AMvideocam

Music

‘A highlight of my life’: the rise of VTubers in Hong Kong and worldwide

VTubers, or virtual YouTubers, are online avatars of anonymous content creators, with many managed by agencies like Japan’s Hololive.

27 Sep 2025 - 1:26PMvideocam

Icons and Influencers

Video | VTubers: the virtual stars redefining entertainment

Behind the animated avatars are real people who offer a glimpse into the new industry and how they connect with fans on a deeply personal level, forming devoted communities worldwide.

27 Sep 2025 - 8:00AM

VTubers: the virtual stars redefining entertainment

02:02

Icons and Influencers

Video | VTubers: the virtual stars redefining entertainment

Already selling out concerts in New York, Hong Kong and Japan, VTubers are transforming what it means to be an entertainer, without ever revealing their real faces.

27 Sep 2025 - 12:10PM

13:35

Wellness

‘Never give up’: Hong Kong 9-year-old battles cancer with positivity

Whether posting videos online or designing inspiring toys with help from Make-A-Wish Hong Kong, Sophie Chan turns negative into positive.

24 Sep 2025 - 11:00AMvideocam

US Open (tennis)

Game, Set, Matchmaker: how tennis is trying to court Gen Z viewers via reality TV

Grand slam tennis is using everything from first-date shows to fashion influencer Morgan Riddle to hook Gen Z and expand its fan base.

29 Aug 2025 - 6:00AM

The Football Association of Hong Kong, China

Hong Kong YouTube star Jeh Vas aiming to showcase city’s ‘special’ players

Local 27-year-old’s content creation empire, attracting huge attention, recently collaborated with Spurs and is keen to promote football in city.

12 Aug 2025 - 10:08AM

Hong Kong football influencer Jeh Vas shows off his skills in front of Kai Tak Stadium. Photo: Jonathan Wong

Fame and celebrity

Profile | What’s your dream? Influencer entrepreneur Simon Squibb on making it real

Business advice guru Squibb, for whom Hong Kong played a special part is his story, talks about helping people gain financial freedom.

6 Aug 2025 - 7:15AM

Food and Drinks

Meet the duo behind Nom Life, a love letter to Asian culture, food, family

Nom Life’s Ewa and Jeromy Ko explain how they share their passion for food, travel and exploring cultures through cuisine on their platform.

4 Aug 2025 - 8:47PM

Wellness

Obsessed with AI ASMR videos? How they’re captivating social media users

AI-generated ASMR videos are taking over the existing ASMR trend, offering creative content that provides stress relief for many.

7 Aug 2025 - 11:54AMvideocam

A still from an AI ASMR video showing someone slicing sugared blueberries. The video, which also shows other fruit being cut up, was posted in July by RedNote user Yu Mu and has received more than 7,000 likes. Photo: Rednote/ Healing Lab

Hong Kong Football Festival 2025

Influencers, rappers, YouTubers and fans: AC Milan and Liverpool’s modern media

Chinese rapping star and influential YouTuber among AC Milan followers in Hong Kong, while Liverpool trailed by three fan channels.

28 Jul 2025 - 11:00AM

Simba Siiviba, who has almost 800,000 followers on Weibo, with an AC Milan mascot. Photo: Weibo

Social media

Profile | Who is Cari? Popular South Korea-based YouTuber’s social media rise

Seoul-based YouTuber Cari shares her journey as a content creator who offers authentic glimpses into Korean life, reading and solo travel.

17 Jul 2025 - 7:15AMvideocam

Viral stories

Japan YouTuber has ‘world’s longest chin’, promotes self-love after beating taunts

Man overcomes love rejection, turns abnormally protruding jawline into ‘personal brand’, attracts 750,000 followers on social media.

15 Jul 2025 - 9:00AM

Icons and Influencers

Who is Laila Hasanovic – and is she dating Wimbledon champion Jannik Sinner?

Hasanovic previously dated Mick Schumacher and was reportedly one of the few people allowed to see his dad Michael Schumacher – meanwhile, Sinner used to date Russian tennis player Anna Kalinskaya.

14 Jul 2025 - 6:00PM

Who is model and influencer Laila Hasanovic (right) – and is she dating Jannik Sinner, who just won Wimbledon? Photos: @janniksin, @lailahasanovic/Instagram

Pakistan

The Diddy trial: how AI ‘slop’ from Pakistan is distorting reality

From fake celebrity testimonies to fabricated images, a flood of low-quality content generated using AI is threatening to obscure the truth.

2 Jul 2025 - 12:22PM

An AI-generated thumbnail from the “Pak Gov Update” YouTube channel shows rapper Jay-Z supposedly on the witness stand at Sean “Diddy” Combs’ sex trafficking trial. Photo: YouTube/PakGovUpdate

India-Pakistan tensions

Art of war: culture becomes a casualty of India-Pakistan conflict

Pakistani singers have lost huge Indian fanbases and Bollywood films suddenly scrubbed out Pakistani co-stars.

30 Jun 2025 - 3:17PMvideocam

Profile

Profile | ‘Why is her Cantonese so good?’ Indian Hongkonger on social media fame

Pranali Gupta, known as New Dellily online, bridges Hong Kong and Indian cultures through her engaging vlogs and clips on social media.

28 Jun 2025 - 8:15AMvideocam

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YouTube and YouTubers

Meet Kizuna AI, the virtual YouTuber and idol selling out venues

Created in 2016, Kizuna AI is among the first modern VTubers and has more than 3 million followers on YouTube.

.css-12ooj4n{font-family:Roboto Condensed,Roboto Condensed fallback,sans-serif;}The young English YouTubers bringing Korean food diplomacy to Macau

.css-19im5qg{color:#c79a00;}Profile | From TVB queen to YouTube star, how Carol ‘Dodo’ Cheng does it all

Average South Korean YouTuber earnings jump 25% in 4 years to US$49,000 annually

Growth accelerated after a surge in political broadcasts following 2024’s martial law decree, prompting calls for stricter tax oversight.

Meet Gabriella DeGasperis, the teen ‘golfluencer’ playing with famous names

After picking up clubs at the age of 2, DeGasperis turned to social media, using Instagram and YouTube to make golf more accessible and fun for viewers.

Japanese-American, 60, who went viral saying it’s never too late to start over

Dana Nakagawa reinvented herself as a content creator and now posts videos on starting over, decluttering and her interpretation of ikigai.

Oscars will move to YouTube in 2029, leaving US network ABC

Landmark deal with Google’s video giant ends a 50-year TV broadcast era and takes Hollywood’s biggest night fully online.

How to make 2026 the best year of your life? YouTuber Ali Abdaal has answers

An entrepreneur with 7.6 million followers across social media, Abdaal will share tips on subjects from careers to love at a Hong Kong talk.

Jake Paul’s extravagant luxury watch collection

YouTube’s enfant terrible-turned-boxer has an outrageous watch collection that ranges from seven-figure grail pieces to a Mickey Mouse watch.

Top Chinese chef’s YouTube cooking series stirs up buzz – and bickering

Andrew Wong of London’s two-Michelin-star A.Wong teaches the basics of Chinese cooking to home cooks, but not everyone agrees with his views.

Former Hong Kong TV star’s viral anime food videos are ‘a chance to be myself’

When Covid halted Lukian Wang’s acting career, she returned to Hong Kong and started making cooking videos based on anime dishes.

YouTube to pay US$24.5 million to settle Trump account suspension lawsuit

Trump brought the legal action against the company after his account was suspended following the US Capitol riots in January 2021.

‘A highlight of my life’: the rise of VTubers in Hong Kong and worldwide

VTubers, or virtual YouTubers, are online avatars of anonymous content creators, with many managed by agencies like Japan’s Hololive.

.css-1t72pn8{color:#C79A00;}Video | VTubers: the virtual stars redefining entertainment

Behind the animated avatars are real people who offer a glimpse into the new industry and how they connect with fans on a deeply personal level, forming devoted communities worldwide.

Video | VTubers: the virtual stars redefining entertainment

Already selling out concerts in New York, Hong Kong and Japan, VTubers are transforming what it means to be an entertainer, without ever revealing their real faces.

‘Never give up’: Hong Kong 9-year-old battles cancer with positivity

Whether posting videos online or designing inspiring toys with help from Make-A-Wish Hong Kong, Sophie Chan turns negative into positive.

Game, Set, Matchmaker: how tennis is trying to court Gen Z viewers via reality TV

Grand slam tennis is using everything from first-date shows to fashion influencer Morgan Riddle to hook Gen Z and expand its fan base.

Hong Kong YouTube star Jeh Vas aiming to showcase city’s ‘special’ players

Local 27-year-old’s content creation empire, attracting huge attention, recently collaborated with Spurs and is keen to promote football in city.

Profile | What’s your dream? Influencer entrepreneur Simon Squibb on making it real

Business advice guru Squibb, for whom Hong Kong played a special part is his story, talks about helping people gain financial freedom.

Meet the duo behind Nom Life, a love letter to Asian culture, food, family

Nom Life’s Ewa and Jeromy Ko explain how they share their passion for food, travel and exploring cultures through cuisine on their platform.

Obsessed with AI ASMR videos? How they’re captivating social media users

AI-generated ASMR videos are taking over the existing ASMR trend, offering creative content that provides stress relief for many.

Influencers, rappers, YouTubers and fans: AC Milan and Liverpool’s modern media

Chinese rapping star and influential YouTuber among AC Milan followers in Hong Kong, while Liverpool trailed by three fan channels.

Profile | Who is Cari? Popular South Korea-based YouTuber’s social media rise

Seoul-based YouTuber Cari shares her journey as a content creator who offers authentic glimpses into Korean life, reading and solo travel.

Japan YouTuber has ‘world’s longest chin’, promotes self-love after beating taunts

Man overcomes love rejection, turns abnormally protruding jawline into ‘personal brand’, attracts 750,000 followers on social media.

Who is Laila Hasanovic – and is she dating Wimbledon champion Jannik Sinner?

Hasanovic previously dated Mick Schumacher and was reportedly one of the few people allowed to see his dad Michael Schumacher – meanwhile, Sinner used to date Russian tennis player Anna Kalinskaya.

The Diddy trial: how AI ‘slop’ from Pakistan is distorting reality

From fake celebrity testimonies to fabricated images, a flood of low-quality content generated using AI is threatening to obscure the truth.

Art of war: culture becomes a casualty of India-Pakistan conflict

Pakistani singers have lost huge Indian fanbases and Bollywood films suddenly scrubbed out Pakistani co-stars.

Profile | ‘Why is her Cantonese so good?’ Indian Hongkonger on social media fame

Pranali Gupta, known as New Dellily online, bridges Hong Kong and Indian cultures through her engaging vlogs and clips on social media.

The young English YouTubers bringing Korean food diplomacy to Macau

Profile | From TVB queen to YouTube star, how Carol ‘Dodo’ Cheng does it all

Video | VTubers: the virtual stars redefining entertainment