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- Li, who has more than 64 million followers on the Taobao live-streaming platform for merchants, also abruptly ended a session on Friday
- Missed appearances will put pressure on Li, who has to make up for lost sales during the midyear 618 online retail festival
Japanese virtual YouTubers can earn over US$1 million a year from fans who consider them as family, spending big money and dedicating hours of their day to their idols
China’s cyberspace watchdog, tax authority and market regulator have tightened regulations on live streaming, including stricter rules on income reporting that will make it harder for live-streamers to avoid paying tax.
Kuaishou Technology delivers solid financial results for 2021, with net loss narrowing to 78 billion yuan.
Accounts for Zhu Chenhui and Lin Shanshan were wiped from platforms like Taobao and Douyin weeks after the live-streamers were fined for tax evasion.
Live-streaming service Twitch will ban users for offences such as hate-group membership that occur entirely away from the site in a new approach to moderating the platform.
Kim Min-kyo plays video games for up to 15 hours a day and his income has grown to about US$50,000 per month.
Independent bookstores try live streaming on platforms like Taobao to reach out to readers, but many hope this will be temporary
Some schools require students to clock in and clock out and film themselves studying for long hours
Huya is a popular game-centric live-streaming platform in China known for its strong presence in mobile esports. Backed by YY and Tencent, Huya is the main competitor to Douyu.