Austin Li Jiaqi prepares for an online live streaming show in Shanghai. Photo: VCG via Getty Images

‘Lipstick King’ Li Jiaqi a no-show at scheduled live stream on Sunday

  • Li, who has more than 64 million followers on the Taobao live-streaming platform for merchants, also abruptly ended a session on Friday
  • Missed appearances will put pressure on Li, who has to make up for lost sales during the midyear 618 online retail festival
7 Jun 2022 - 3:06PM