-
TOPIC
 / company

Adidas

Adidas
The latest news and top stories on Adidas. A global leader in athletic apparel, footwear, and sporting goods, Germany-headquartered Adidas specialises in high-quality sportswear, equipment, and accessories. They primarily serve athletes, fitness enthusiasts, and fashion-conscious consumers across diverse age groups worldwide. Renowned for innovation and strong brand recognition, Adidas is Europe’s largest sportswear manufacturer. Their business focus includes continuous product enhancement and global expansion, exemplified by recent collaborations like the limited-edition shoe line with Dubai’s Ravi restaurant, part of a series celebrating community eateries.
Fashion

How next-gen brands are blending luxury with sportswear

Functional shouldn’t mean unfashionable – as new sportswear brands like Literary Sport, Johanna Parv and Spence are demonstrating.

Blackpink star Jennie’s 8 top brand collaborations as she turns 30

5 of the best things to do in Hong Kong this weekend, January 9-11

videocam

Women tattoo artists, history behind viral Adidas jacket: 7 Lifestyle highlights

From the Hong Kong women tattoo artists making their mark to the “frog buttons” in Adidas’ viral jacket, here are five stories from SCMP’s recent reporting.

Advertisement
Advertisement
Advertisement
Advertisement
Advertisement
Advertisement