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OnePlus
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  • The London-based company has launched the smartphone it teased for months, which Nothing said undercuts premium handsets with similar features
  • The US$475 price is less than half that of top-tier devices from Apple and Samsung, but it runs a lower powered Qualcomm Snapdragon 778G+
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Carl Pei is betting his new company’s Nothing Phone 1 can shake up the market again with a flashy design, with big plans for a future Apple-like ecosystem.

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Chinese smartphone’s cameras make it a serious rival to the Apple iPhone 13 Pro Max and Samsung Galaxy S22 Ultra, and for under US$900. A top-of-the-line AMOLED display and fast charging help.

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Mukesh Ambani’s Reliance Industries is targeting a much smaller launch of a locally assembled Google smartphone than the hundreds of millions of units it wanted, a result of supply chain constraints and culture clashes with Google engineers.

Hasselblad camera lenses and a battery that can fully charge in 29 minutes make the OnePlus 9 Pro 5G and OnePlus 9 5G worth considering as alternatives to Samsung and Apple flagship phones.

The OnePlus Nord has the specs of the flagship OnePlus 8 Pro – with a few compromises – but costs half as much. Its main front and back cameras are incredible.

The Chinese brand’s first mid-range smartphone since 2015 shares many features with the flagship OnePlus 8, but there are some trade-offs.

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OnePlus made a name for itself in the West for its high performance at lower prices, but it now wants to win over its home country

The company will introduce its own 30W wireless charger but says the OnePlus 8 will also work with some Qi wireless chargers

New handsets from Oppo, Huawei sub-brand Honor, Realme, and LG, and a OnePlus concept phone are expected at Consumer Electronics Show in Las Vegas in January and Mobile World Congress in Barcelona in February. Apple will be back at CES too.

OnePlus says payment information is safe this time, but its first leak included credit card information from 40,000 users