International brands like H&M are facing changing consumer tastes in China. Photo: AP
Why young Chinese are shunning fast fashion giants for local brands
  • National pride and scepticism about fast fashion is fuelling a growing appetite among young Chinese to buy domestic brands
  • Chinese labels are big winners from the trend, while international firms like H&M are finding themselves on the wrong side of it
27 Sep 2021 - 7:27AM