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Social Media Influencer

Social Media Influencer
The latest news, analysis and opinion on Social Media Influencer. In-depth analysis, industry insights and expert opinion.
Teaching the internet Hakka culture
Chinese culture

Teaching the internet Hakka culture

Chinese Guyanese influencer Jephina Lueche is preserving the southern Chinese language Hakka through social media.   

Thailand

Video | Moo Deng the hippo star seen in stores everywhere

India

Video | From Mumbai’s slums to Indian teen model

Sex and relationships

Video | The Hong Kong women gaining empowerment by creating adult content

Sexuality on their own terms: the Hong Kong women who feel empowered by making adult content
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Sex and relationships

Video | Young women selling adult content can be empowering, says Hong Kong sociology professor Annie Chan

Sex and relationships

Video | How former law student Emilia Wong overcame bullying and started challenging body-image ideals

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Sex and relationships

Video | How entering Japan's adult video industry empowered Hong Kong actress Erena So Hoi-lam

How entering Japan's adult video industry empowered Hong Kong actress Erena So Hoi-lam
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Japan

Video | Artistic grandpa is a YouTube hit

Internet

‘US let monkeypox loose’ conspiracy theories swirl on China’s Weibo platform

Chinese state media has not accused US of intentionally spreading virus, but many social media users have not refrained from such accusations; meanwhile, a leading WHO adviser says monkeypox outbreak may have spread through sex at 2 raves in Europe.

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Profile

Update | Who is MrBeast and why does he give away his millions on social media?

Through his alter ego MrBeast, American YouTuber Jimmy Donaldson has built a massive following and a multimillion-dollar empire. His May 2023 US$50,000 Instagram birthday giveaway has gone viral.

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MANDATORY CREDIT: Matthias Clamer for Rolling Stone

Jimmy Donaldson, better known as MrBeast, is an American YouTube personality, entrepreneur, and philanthropist

MANDATORY CREDIT: Matthias Clamer for Rolling Stone
India

US YouTuber’s necklace shines light on Indian royal jewels stashed abroad

The US YouTuber drew flak for wearing the Cartier-designed jewellery, which originally belonged to an Indian king, at the New York event’s red carpet.

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US YouTuber Emma Chamberlain at the 2022 Met Gala in New York on May 2. Photo: Reuters
Censorship

Chinese scion erased from social media after questioning Covid drugs and testing

Wang Sicong, with 40 million followers on Weibo, had his account removed after he openly questioned Chinese medicine used to treat Covid-19 and the government’s mandatory testing policy in Shanghai.

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Indonesia

Indonesia’s Oxford-educated influencer faces heat over G20 role

Maudy, who has degrees from Oxford and Stanford, is viewed as a role model. But analysts say her lack of diplomatic experience may be ‘reputational suicide’ for Indonesia.

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Fame and celebrity

Meet Siew Pui Yi, the controversial Malaysian influencer and OnlyFans star

She sparked a social media storm recently with her suggestive ao dai photo, which Vietnamese fans deemed disrespectful – but what else do we know about her?

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Siew Pui Yi. Photo: @ms_puiyi/Instagram
Ukraine war

Ukraine: David Beckham hands over Instagram account to Kharkiv doctor

The former England football star tells his 71 million followers to look at his profile to see work of doctor helping women give birth in city of Kharkiv.

World-famous former soccer player David Beckham, who handed over his Instagram account to a doctor in the Ukrainian city of Kharkiv. File photo: Reuters
Ukraine

Glamorous Russian influencer targeted by Kremlin under new law

Known as Belonika, she posted pictures of elegant locations and clothes, until recently when she said: ‘I don’t consider the Ukrainian people as my enemy’ and described Putin as ‘a tired of life man’.

The Philippines

Why Philippines’ Marcos Jnr is wary of debates in presidential election

Son of brutal late dictator avoiding media interviews and taking opponents on, while a recent viral video showed him recoiling at a fan’s touch.

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Live streaming

Chinese authorities slap US$10 million fine on live-streamer for tax evasion

Live-streaming e-commerce host Ping Rong was held liable for tax irregularities in 2019 and 2020, according to tax authorities in southern Guangdong province.

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Ping Rong, a popular live-streaming e-commerce host on Kuaishou Technology’s short video-sharing platform, was fined for tax evasion by authorities in southern Guangdong province. Photo: Handout
Icons and Influencers

YouTube fame = K-pop + fitness, says South Korea’s professor of influencing

Ryo Chuy-Yeop of Daegu Cyber University’s ‘department of influencing’ began his social media journey with a fitness channel that now has 1.83m YouTube subscribers. Friends with K-pop good-looks were key.

NFTs

Who is Irene Zhao, the Singapore model who made millions selling her NFTs?

When mega-influencer Logan Paul buys into your idea you know you’re onto something special: Irene Zhao’s NFT’s launched less than a month ago and have already earner her US$5 million – here’s how

Netflix

How Single’s Inferno star Song Ji-a’s career crumbled in days

One moment, Song Ji-a was a rising star, but buying the wrong sort of ‘luxury’ goods has landed her in a whole lot of trouble

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One moment, Song Ji-a was a rising star, but buying the wrong sort of ‘luxury’ goods has landed her in a whole lot of trouble. Photo: @dear.zia/Instagram
Crime

Gabby Petito’s fiancé confessed to her killing before own death, FBI says

Brian Laundrie admitted responsibility in a notebook that was found near his body after he took his own life.

Gabby Petito had been travelling with fiancé Brian Laundrie. Photo: Gabby Petito via Instagram
Disney

Forget Mickey, Disney’s hottest hit in China is LinaBell

LinaBell, a pink fox developed by Shanghai Disney Resort that is largely unknown in the Western world, has become a new fan favourite in China.

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India

‘It’s vital to look good’: Why India’s US$27 billion beauty industry is booming

India’s middle class women and internet savvy consumers are credited for a boom in the online beauty market. Brands are now looking to target men, saying the ‘gender divide in beauty is a myth’.

E-commerce

Editorial | China must keep the influencers honest

It is right for the government to discipline online superstars, but there can be no opaqueness or ambiguity when taking action

Chinese online influencer Viya went from being the country’s most bankable live-streaming e-commerce star to a virtual pariah overnight after her tax penalty was announced by authorities. Photo: AFP
Fame and celebrity

Meet Viya, China’s scandal-ridden ‘live-streaming queen’

The 36-year-old star who can ‘sell anything’ had amassed 80 million followers on Taobao, but was recently hit with a US$210 million fine for tax evasion

China’s ‘queen of livestreaming’ Viya. Photo: Weibo
E-commerce

Who is Viya, China’s fallen live-streaming e-commerce star?

Online influencer Viya currently finds herself out of the live-streaming e-commerce market after being slapped with a record fine for tax evasion.

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Alibaba

Hangzhou fines top influencer Viya a record US$210 million for tax evasion

Viya has cooperated with the tax authority and she will not face any criminal charges if she pays the fine, officials say.

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