TOPIC

/ company

Sa Sa International Holdings

Sa Sa International Holdings is one of Asia’s leading cosmetics retailers. Founded in 1978, it listed in Hong Kong 1997, and its operations span Hong Kong, Macau, Mainland China, Singapore, Malaysia and Taiwan.

Chairman / President

Kwok Siu Ming

CEO / Managing Director

Simon Kwok

CFO / Finance Director

Cheung Chun Wah

Industry

Retaile

Website

sasa.com

Headquarters address

8/F, Block B, MP Industrial Centre, 18 Ka Yip Street, Chai Wan, Hong Kong

Stock Code

SEHK:0178

Year founded

1978

A mall in Tsim Sha Tsui on July 31. Photo: Jelly Tse

Hong Kong economy

Opinion | Why this is not just another retail downturn for Hong Kong

When even Link Reit, the city’s largest retail landlord, is cutting dividends, the downturn looks less like a dip than a shift.

26 Nov 2025 - 4:30PMvideocam

Sha Tin

Ex-Miss Hong Kong contestant Ko among guests as Sa Sa Ladies’ Purse Day goes pink

9 Nov 2025 - 9:45PM

Hong Kong racing

Former winners, Hong Kong Derby heroes do battle in intriguing Ladies’ Purse

8 Nov 2025 - 12:04PM

Hong Kong economy

Beauty chain Sa Sa’s profit soars as mainlanders return to shop in Hong Kong

Hong Kong beauty products retailer Sa Sa International saw its profit jump almost fourfold in the last financial year as the number of mainland Chinese tourists returning to shop in the city continued to rise.

20 Jun 2024 - 7:39PMvideocam

The cosmetics chain reported a gain of 276 per cent in earnings to HK$218.9 million (US$28 million) for the year ended March 31. Photo: Xiaomei Chen

Hong Kong economy

Sa Sa’s cautious revival shows pessimism over Hong Kong recovery

Sa Sa plans to open five to seven stores across Hong Kong and Macau this year, but sales will take until after 2026 to return to pre-pandemic levels, says CFO Danny Ho.

29 Mar 2023 - 9:58AMvideocam

Mergers & Acquisitions

Fancl’s Asia distributor is up for sale as five suitors hone final bids

Hong Kong entrepreneur Chris Chan is selling his Fancl products distributor after a long-running dispute with the Japanese maker of the popular cosmetics brand.

20 Jan 2021 - 9:18PMvideocam

Guangzhou

‘Made in Hong Kong’ prestige gives city’s retailers a bay area boost

Well-known Hong Kong retailers like Watsons and Sa Sa are aggressively expanding in the bay area, where the prestige of their brands makes them a hit with mainland consumers.

17 Dec 2020 - 8:39PMvideocam

A branch of Watsons at the Shenzhen Vanke Plaza shopping mall in the Longgang district of Shenzhen, a major bay area city. Photo: Shutterstock

Retailing

Hong Kong retailers shift focus to e-commerce to survive pandemic

Hong Kong retailers are adapting to slowing sales by seeking growth in China and via online channels while closing stores and pursuing bigger rent concessions.

19 Nov 2020 - 7:44PMvideocam

E-commerce

Sa Sa pushes e-commerce strategy as tourists dwindle, Sephora fuels rivalry

Sa Sa is tapping the expertise of e-commerce solutions provider Boutir to shore up online sales as the Covid-19 pandemic and new competition threaten its position as Hong Kong’s biggest cosmetics retailer.

5 Aug 2020 - 8:32PM

Hong Kong economy

Sa Sa warns of record loss as Covid-19, protests thrash cosmetics sales

Sa Sa International warned of record loss as the coronavirus pandemic and anti-government protests reduced tourist arrivals to a trickle, damaging sales.

6 May 2020 - 10:54PMvideocam

The queue of people, waiting in line for the opening of a pharmacy to buy surgical masks outside a shuttered Sasa outlet at Jardine's Bazaar in Hong Kong. Photo: Nora Tam

Coronavirus pandemic

Sa Sa targets Hongkongers as sales fall amid absence of mainland customers

Beleaguered Hong Kong cosmetics retailer Sa Sa International will focus on Hongkongers’ needs after local customers emerged as the biggest source of revenue in its fourth quarter.

15 Apr 2020 - 9:46PMvideocam

Sa Sa’s shares have retreated 27.3 per cent this year, underperforming a 14.3 per cent loss on the Hang Seng Index. Photo: Nora Tam

Inside Out & Outside In

Inside Out | Hong Kong’s crises expose its true challenge: chronic job insecurity

The triple blows of trade war, street protests and Covid-19 have only laid bare Hong Kong’s long-standing problem of job insecurity, which began in 1998 and has left thousands of families with stagnant incomes and endemic uncertainties.

2 Mar 2020 - 6:19AMvideocam

Stocks

Stocks Blog: Hang Seng Index falls on trade worries; Wharf REIC, Sun Hung Kai Properties, Tencent decline

US President Donald Trump says he has no deadline for getting a partial trade deal completed with China. “I just tell you, in some ways, I like the idea of waiting until after the election for the China deal, but they want to make a deal now and we’ll see whether or not the deal is going to be right"

4 Dec 2019 - 5:14PM

Stocks

Stocks Blog: Hong Kong stocks fall on US-China trade deal worries

Alibaba (9988 HK) fell again, posting its third straight day of losses. Sa Sa International (178 HK), Hong Kong’s biggest cosmetics retailer, declined after announcing cost cutting measures as it reels from protests, trade war.

3 Dec 2019 - 5:43PM

Sa Sa, Hong Kong's largest cosmetics chain, is closing all of its stores in Singapore and cutting 170 jobs as it reels from the anti-government protests and the US-China trade war. Photo: Dickson Lee

Stocks

Stocks Blog: Shanghai rises on hopes Chinese rate cut will follow Fed, HKMA moves

Mainland tourists won't return to Hong Kong any time soon, warns VC Asset's Tse

19 Sep 2019 - 5:09PM

Sa Sa cosmetics chain issued a profit warning as sales have fallen due to protests and a drop in mainland tourists. Photo: Nora Tam

Sa Sa sales growth slows amid Occupy protests but CEO sees improvement

Cosmetics giant Sa Sa International Holdings saw same-store sales growth in Hong Kong and Macau slow to 2.4 per cent year on year from the start of last month to Sunday, down from 6.9 per cent in the six months to September.

19 Nov 2014 - 4:05AM

South China Sea

Sa Sa says preparations for Disney hurt profits

30 Jun 2006 - 12:00AM

Corrections & clarifications

1 Jul 2005 - 12:00AM

SA SA SELLS OUT OF MAINLAND FIRM

7 Mar 2003 - 12:00AM

Sa Sa warns interim to miss expectations

19 Oct 1998 - 12:00AM

Sa Sa International aims high

7 Jun 1997 - 12:00AM

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Sa Sa International Holdings

.css-1m2rp1p{color:#34b8b5;}Opinion | Why this is not just another retail downturn for Hong Kong

When even Link Reit, the city’s largest retail landlord, is cutting dividends, the downturn looks less like a dip than a shift.

Ex-Miss Hong Kong contestant Ko among guests as Sa Sa Ladies’ Purse Day goes pink

Former winners, Hong Kong Derby heroes do battle in intriguing Ladies’ Purse

Beauty chain Sa Sa’s profit soars as mainlanders return to shop in Hong Kong

Hong Kong beauty products retailer Sa Sa International saw its profit jump almost fourfold in the last financial year as the number of mainland Chinese tourists returning to shop in the city continued to rise.

Sa Sa’s cautious revival shows pessimism over Hong Kong recovery

Sa Sa plans to open five to seven stores across Hong Kong and Macau this year, but sales will take until after 2026 to return to pre-pandemic levels, says CFO Danny Ho.

Fancl’s Asia distributor is up for sale as five suitors hone final bids

Hong Kong entrepreneur Chris Chan is selling his Fancl products distributor after a long-running dispute with the Japanese maker of the popular cosmetics brand.

‘Made in Hong Kong’ prestige gives city’s retailers a bay area boost

Well-known Hong Kong retailers like Watsons and Sa Sa are aggressively expanding in the bay area, where the prestige of their brands makes them a hit with mainland consumers.

Hong Kong retailers shift focus to e-commerce to survive pandemic

Hong Kong retailers are adapting to slowing sales by seeking growth in China and via online channels while closing stores and pursuing bigger rent concessions.

Sa Sa pushes e-commerce strategy as tourists dwindle, Sephora fuels rivalry

Sa Sa is tapping the expertise of e-commerce solutions provider Boutir to shore up online sales as the Covid-19 pandemic and new competition threaten its position as Hong Kong’s biggest cosmetics retailer.

Sa Sa warns of record loss as Covid-19, protests thrash cosmetics sales

Sa Sa International warned of record loss as the coronavirus pandemic and anti-government protests reduced tourist arrivals to a trickle, damaging sales.

Sa Sa targets Hongkongers as sales fall amid absence of mainland customers

Beleaguered Hong Kong cosmetics retailer Sa Sa International will focus on Hongkongers’ needs after local customers emerged as the biggest source of revenue in its fourth quarter.

Inside Out | Hong Kong’s crises expose its true challenge: chronic job insecurity

The triple blows of trade war, street protests and Covid-19 have only laid bare Hong Kong’s long-standing problem of job insecurity, which began in 1998 and has left thousands of families with stagnant incomes and endemic uncertainties.

Stocks Blog: Hang Seng Index falls on trade worries; Wharf REIC, Sun Hung Kai Properties, Tencent decline

Stocks Blog: Hong Kong stocks fall on US-China trade deal worries

Alibaba (9988 HK) fell again, posting its third straight day of losses. Sa Sa International (178 HK), Hong Kong’s biggest cosmetics retailer, declined after announcing cost cutting measures as it reels from protests, trade war.

Stocks Blog: Shanghai rises on hopes Chinese rate cut will follow Fed, HKMA moves

Mainland tourists won't return to Hong Kong any time soon, warns VC Asset's Tse

Sa Sa sales growth slows amid Occupy protests but CEO sees improvement

Cosmetics giant Sa Sa International Holdings saw same-store sales growth in Hong Kong and Macau slow to 2.4 per cent year on year from the start of last month to Sunday, down from 6.9 per cent in the six months to September.

Sa Sa says preparations for Disney hurt profits

Corrections & clarifications

SA SA SELLS OUT OF MAINLAND FIRM

Sa Sa warns interim to miss expectations

Sa Sa International aims high

Opinion | Why this is not just another retail downturn for Hong Kong