A study of naming trends revealed that Japanese parents are increasingly looking to give their children unique, individualistic names, like “Pikachu”, “Devil” or “Nike”. Photo: Shutterstock

Just do it: Japanese parents run from tradition to choose baby names like ‘Nike’

  • A study of naming trends revealed that Japanese parents are increasingly looking to give their children unique, individualistic names
  • The shift from long-standing naming conventions may be one of a number of leading indicators of broader change in other areas of Japanese society
27 Sep 2022 - 12:30PM