Topic

Chinese influencersi

All about the names and faces in China that are influencing the trends of the times.

Advertisement
  • Audi blamed the infringement on a ‘lack of supervision and lax review’ of the M&C Saatchi-led campaign
  • M&C Saatchi said ‘weak copyright awareness’ by the company’s Audi service team led to the controversy

Live-streaming e-commerce host Ping Rong was held liable for tax irregularities in 2019 and 2020, according to tax authorities in southern Guangdong province.

videocam

US-born model athlete Eileen Gu is the face of at least 23 brands in China, with her popularity soaring since winning gold at Beijing 2022 Winter Olympic Games

Advertisement
Advertisement

Online influencer Viya currently finds herself out of the live-streaming e-commerce market after being slapped with a record fine for tax evasion.

videocam

Accounts for Zhu Chenhui and Lin Shanshan were wiped from platforms like Taobao and Douyin weeks after the live-streamers were fined for tax evasion.

videocam

Live-streaming e-commerce stars Zhu Chenhui and Lin Shanshan have become the unofficial poster girls of the government’s tax-focused crackdown.

videocam

Wang’s complaint adds pressure to the 3.44 billion yuan fine that the Beijing-based company was slapped with last week for engaging in monopolistic behaviour in the meals delivery business that it dominates.

High-income stars who confess to tax evasion could get lighter penalties, or face being ‘punished seriously’ in deepening regulation of entertainment sector.

videocam

Virtual influencers are on the catwalk, on Instagram, collaborating with companies like Tesla and gracing the covers of fashion magazines – are they taking over from human ones?

Her ostentatious social media posts showing off high jewellery and supercars were only ever half the story – now the infamous internet celebrity is back in the headlines

Increasing numbers of foreign KOLs are building their careers in China on platforms such as Weibo and Kuaishou, with cooking tips, life lessons and even chemistry videos. 

Chinese YouTube star Li’s videos show her living in rural Sichuan, growing and cooking food, and doing farm chores. Her channel has gained almost three million subscribers since July 2020, and she recently ignited the kimchi storm.

videocam

Online personalities from rural China, like viral Tibetan star Dingzhen, are drawing huge followings as Chinese authorities seek to boost rural economies.

videocam

From a woman who donated sanitary products to female health care workers during the pandemic to a streaming host working to alleviate poverty, here are five Chinese KOLs using their fame for good.

Her fans online are calling her live-streamed self-drive journey part of China’s growing feminist awakening. For Su Min, 56, her road trip is simply the first time she’s put her own needs before anyone else’s.

‘Over 50 per cent of models will be unemployed in the future’ predicts fashion producer and KOL Peter Xu, but it’s not all doom and gloom – e-commerce and the local fashion market still offer Chinese models homegrown opportunities for success

Michael Xufu Huang, 26, is but one of the many young collectors opening their own museums and galleries, in what seems to be a fundamental shift in China’s cultural world.

Influencers can make or break a product, with top-tier KOLs followed by millions on social media, but marketers must beware of backlash from poor reviews

Espanyol and China footballer Wu Lei is the only other sports star on the annual list that sees Zhang ‘Magnum’ Weili named 27th most influential Chinese celebrity after remarkable year including Andrade and Jedrzejczyk wins

videocam

The US-educated daughter of Zong Qinghou, founder of China’s biggest beverage brand, is active in business and philanthropy while her search for love continues